2018 Case Award, Graphic Design Special Merit
The Senior Signature program is an opportunity for graduating seniors to give back to the university and leave their name on a plaque that is displayed in the Tate Student Center Plaza. The first plaque was created in 1991 with few participants, today thousands of graduating seniors "make their mark."
I reimagined this campaign to align with the student audience by featuring student leaders who are involved in the Student Alumni Leadership Council to inspire other students to make their class gift.
As of Feb. 1, this new campaign increased student gifts by 37% compared to spring 2016. In previous years, the total gift commitments ranged from 1,700-1,800. This 2016-17 campaign exceeded the goal with 2,100 gift commitments!