Every September the Fenway Garden Society hosts an afternoon event in the Fenway Victory Gardens. Fens Fest is for the entire Fenway community and involves food, live music by local students, a white elephant sale, merchandise sales, and raffle prizes. Many people come through the gardens to attend the event and hang out in the meadow.
This was my first season on the board as the V.P. of Communications and Development. I rebranded the event and created some eye catching animations for social media to get the word out and boost attendance. We posted flyers all over the neighborhood and solicited donations from businesses and restaurants for the food donations and raffle prizes. Overall, the donations met our expectations and attendance was decent. The rebranding was well received and I look forward to implementing it further in the future.