The Commit to Georgia Campaign for the University of Georgia publicly launched in November 2016 with $650 million raised to date for a goal of 1.8 billion. With three core messages, this campaign is the largest in history at the University of Georgia.
What is a campaign? A campaign is loosely defined as an intensive fundraising effort to raise a specific sum of money within a certain timeframe to fill detailed needs for the organization. At the University of Georgia, this campaign will serve as a time for the UGA family to come together and share resources, such as time, talent and monetary gifts. Providing these resources will greatly improve the lives of those on campus, across the state and all over the world. The UGA community is building a new level of excitement for supporters, alumni and those feeling disconnected.
Through the Commit to Georgia Campaign, we commit to:
REMOVING BARRIERS AND OPENING DOORS FOR STUDENTS.
(need-based and merit-based scholarships)
ENHANCING THE LEARNING ENVIRONMENT.
(experiential learning, faculty support and facilities)
SOLVING GRAND CHALLENGES FOR THE STATE AND THE WORLD.
(endowed chairs and professorships, research support, service support and facilities)
The Division of Development and Alumni Relations hosted two campaign launch events. The first event in Athens, Georgia focused on rallying the UGA community together and sharing the goals of the Commit to Georgia Campaign. With over 800 students, faculty, staff and supporters in attendance, this kick-off was greatly welcomed and successful. During the planning of the campaign, my role consisted of developing an interactive display, leading the production and completion of the WE COMMIT wall, coordinating with vendors, developing event décor, art directing and designing collateral, working on multiple ongoing projects with strict deadlines and various other tasks.
The second event in Atlanta, Georgia was an invite-only formal dinner at the Georgia Aquarium. The purpose of this event was to share the specific goals and financial target for the Commit to Georgia Campaign. My role entailed developing the aesthetic for the invitations, designing collateral, art directing, photographing during the event and assisting where I was needed.